KITH for Adidas NYC Showcase
The local Lower East Side field turned into a proving ground that fused fused competitive energy with streetwear style. Players competed in skill challenges that funneled into intense 1v1 battles. The winner of each duel earned their place in the full match, with each team coached by a NYC soccer icon. As the game ended, the energy hit its peak with a surprise flood of soccer balls pouring out of the KITH truck, turning the crowd into part of the spectacle.















